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Product Photography Guide
Product images wield immense influence on online purchases, especially in the world of eCommerce. Achieving flawless product shots demands a well-planned setup, proper equipment, shot selection, and adept editing for realistic and alluring results. If you’re looking to excel in this field, whether you’re a budding photographer or aspiring to dive into commercial photography, this comprehensive guide is your gateway to success in product photography, ecommerce product photography, and professional product photography.
Delve into the intricacies of product photography, covering preparation and techniques to ensure your product photos are of top-notch quality and ready to captivate audiences. Explore product photography tips, product photography ideas, and product photography techniques that will elevate your skills and make your product images stand out.
Welcome to the realm of product photography excellence; let’s embark on this enlightening journey together, exploring the world of ecommerce photography and ecommerce product photography services to help you shine in this competitive industry.
What is Product Photography?
Professional product photography is vital for selling items, prioritizing accentuating their features to drive sales. Collaborating with sales and marketing teams is crucial to achieve this. Photographic skills and a deep understanding of light manipulation are essential. Post-production retouching ensures high-quality images. Effective visual communication considers audience preferences, using color schemes and props strategically to evoke emotions and lifestyle associations, enticing potential buyers. Specialization in product categories enhances results. In conclusion, ecommerce product photography plays a critical role in the sales process, relying on collaboration, technical proficiency, and compelling visual storytelling to contribute to brand success.
Why Product Photography Is Important?
E-commerce product photos play a critical role in consumers’ purchase decisions, surpassing factors like postage cost, customer reviews, and price. Compelling product photography is essential for success, as a poor photo can deter sales, regardless of the product’s quality. When shopping online, customers heavily rely on images since they can’t physically interact with the item. A bad photo, be it dark, out of focus, or lacking size and color clarity, can discourage purchases.
For many creative entrepreneurs, mastering professional product photography can be challenging, especially in the initial stages. Surveys show that 40% of new shop owners find product photography somewhat or very difficult. Nonetheless, for online selling, this skill is indispensable and must not be overlooked. By investing in high-quality, visually appealing product images, businesses can significantly improve their chances of attracting customers and driving sales.
Here are 5 reasons why product photography is important.
- Photos attract and convince customers: In the online shopping realm, where physical interaction with products is impossible, customers heavily rely on product images to make purchase decisions. By showcasing your products through visually appealing and accurate photographs, you can expedite the decision-making process and capture the interest of potential customers.
- Building brand reputation: Though product photography may be a brief task, its impact can be long-lasting. Through well-executed product images, you can effectively convey your brand’s message, demonstrate a commitment to meeting customers’ needs, and provide solutions. This, in turn, contributes to building a positive reputation for your brand.
- Demonstrating professionalism: Consistently marketing your products across various platforms, such as e-commerce websites and social media, with high-quality product images, will cultivate a loyal clientele. Customers will perceive your brand as professional, reliable, and trustworthy, which can lead to increased loyalty and repeat business.
- Product images hold significant influence: Statistics demonstrate the vital role product images play in the decision-making process:
- Approximately 75% of online shoppers heavily rely on product photos when deciding whether to make a purchase.
- About 67% of consumers prioritize product image quality as a key factor before making a purchase.
- For 50% of online shoppers, quality product images carry more importance than product descriptions or reviews.
- Image quality impacts sales: The power of images lies in their ability to convey information quickly and effectively. However, image quality plays a pivotal role in driving sales. High-quality product images serve as an added bonus, showcasing essential details, providing solutions tailored to potential buyers, and meeting their expectations.
Product Photography Guide: Step-by-Step
Shooting products professionally involves careful planning, attention to detail, and effective execution. Here’s a step-by-step guide to shooting products and making the images look more professional:
First: Decide the Location
- If shooting outdoors, use natural light and consider adding lifestyle elements or props for context.
- If shooting indoors, select a room with a window to take advantage of natural light. Position the product setup at a 45-degree angle to the window.
Second: Set up the Background
- Use a suitable product photography backdrop or create a clean and attractive background.
- Ensure the backdrop is steady and maintains a moderate distance from the product to avoid odd-looking compositions.
Third: Prepare the Lighting
- Natural light from the window is beneficial, but you can use reflective papers, bounce cards, and additional lights to even out the lighting and minimize shadows.
- If the lighting is harsh, use diffusers, modifiers, and bounce cards to soften it.
Fourth: Position Your Camera
- Place the camera directly in front of the product at eye level.
- Adjust camera settings (ISO, aperture, and shutter speed) based on the product and lighting conditions.
- For clothing products, shoot from waist level to showcase the fit.
Fifth: Use Props
- Props can add context and tell a story about the product. Use them to enhance the visual appeal of the image.
Sixth: Start Clicking
- Use a tripod to maintain stability and avoid camera shake.
- Avoid using built-in camera flashes as they can create unwanted reflections and harsh lighting.
- Take multiple shots from different angles (close-ups, medium shots, distant shots) to have various options to choose from.
Seventh: Post-Production Editing
- After the photo shoot, perform post-production work to enhance the images.
- Photo editing should be subtle and focus on making the product look more appealing without distorting its appearance.
- Common editing tasks include color correction, exposure adjustments, shadow edits and minor retouching.
- Specific product types might require specialized editing techniques (e.g., ghost mannequin editing for clothing).
By following these steps and paying attention to the details, you can produce professional-looking product images that are eye-catching and attention-grabbing. Remember that practice and experimentation will help you refine your skills and achieve the best results.
15 Types of Product Photography That Are in High Demand
- Captivating Single Product Photo
- Engaging Group Photo
- Striking Packshot Photography
- Compelling Size-Oriented Shots
- Exquisite Details or Close-up Shot Photos
- Dynamic 360 Degree Product Photos
- Inspiring Lifestyle Photoshoot
- Energetic Action Shot
- Attention-grabbing Social Media Photography
- Sleek White Background Shots
- Alluring Hanging Product Photo
- Artistic Flat Lay Photo
- Innovative Ghost Mannequin Photo
- Informative Infographic Images
- Irresistible Promotional Photos
Captivating Single Product Photo
The prevailing and widely adopted practice in ecommerce entails the utilization of single or individual product shots, wherein a product is captured within a single frame. This approach is particularly prominent on various selling platforms, including e-commerce giants like Amazon, which explicitly specifies that sellers must provide a single product shot covering 80% of the image.
Individual shots, when appropriately executed, effectively convey essential information about the product, such as its appearance, functionality, and ability to address the buyer’s needs. The angle at which the product is captured plays a vital role in this process.
By adhering to this standardized practice, sellers can succinctly communicate the core features and benefits of their offerings, leading to a more seamless understanding for potential buyers.
Employing single product shots as the primary visual representation on e-commerce platforms ensures a professional and effective means of conveying product information within the confines of a limited space, ultimately optimizing the buyer’s shopping experience.
The esteemed shoe brand “Kizik” utilizes single product shots on their ecommerce website, with each shoe covering 80% of the image. This approach highlights their footwear clearly and professionally, providing customers with a streamlined and immersive shopping experience.
Engaging Group Photo
Group product photography, whether captured indoors or outdoors, proves to be highly advantageous when a single product image fails to convey comprehensive information to potential viewers. This approach is particularly effective when showcasing products that are part of a larger package or possess numerous variations that necessitate clarification.
The primary objective of employing group product photographs is to enhance product clarity by presenting a diverse array of details, including size, angles, materials, and finishes. By doing so, online shoppers can readily comprehend the offerings, facilitating informed decision-making and empowering them to make optimal choices among the available options. Consequently, the utilization of group product photos contributes to an increase in the average order amount, as customers are better equipped to assess and compare different products.
Through thoughtful and strategic implementation, group product photography emerges as a professional and effective means of enriching the online shopping experience, fostering customer satisfaction, and promoting overall sales performance.
Striking Packshot Photography
Packshot photography centers on capturing images that showcase a product’s packaging or labeling in meticulous detail. These photographs play a crucial role in providing potential buyers with essential information such as product name, logo, size, weight, components, cautionary details, and more. By perusing this wealth of information, prospective customers can make well-informed decisions and anticipate a positive post-purchase experience.
Conducted within a commercial-grade studio setting, packshot photography demands a precise and discerning approach to effectively portray the product. These images can be presented in various formats, including still images, 3D renderings, and 360-degree views, enhancing the overall visual presentation.
The primary objectives of packshot photography are threefold: to advertise the product effectively, to inform potential buyers comprehensively, and to foster a sense of trustworthiness and reliability. Through these images, businesses can showcase their products in a compelling manner, ensuring that consumers are well-informed about the offerings and instilling confidence in their purchase decisions.
Packshot photography represents a professional and indispensable tool for product marketing, serving as a means to convey vital information and create a positive impression on potential buyers, ultimately contributing to the success and reputation of the brand.
Compelling Size-Oriented Shots
Product photography entails capturing diverse items that vary in size and shape, thereby necessitating distinct categorization for effective shooting techniques.
- Regular: This category encompasses a wide array of products, from cameras to water bottles and backpacks. While dealing with regular-sized products is relatively straightforward, achieving high-quality shots requires a well-organized setup.
- Large: Products such as cars and refrigerators pose challenges due to their substantial weight and size. Successful photography of large items necessitates a spacious location with ample lighting. A useful strategy involves positioning the lighting and camera at a similar height to the product and then moving the camera further away to capture the entirety of the subject.
- Small: This category includes items like jewelry or internal car components. To capture the intricate details of small objects effectively, utilizing a lightbox and macro lens proves to be an efficient solution, ensuring even the tiniest elements are showcased with precision.
- Scale: Scale photos serve the purpose of illustrating a product’s size in comparison to regular items, providing context for its dimensions.
By recognizing these distinct categories and employing suitable photography techniques, businesses can present their products in the best possible light, enhancing the online shopping experience and facilitating customer satisfaction.
Exquisite Details or Close-up Shot Photos
Detail or close-up shots are specifically designed to offer viewers an intimate view of the product, particularly when intricate details are involved or when the product is of tiny proportions. These types of shots are particularly well-suited for the following scenarios:
- Food Photography: Close-up shots are ideal for capturing mouth-watering ingredients and intricate textures in culinary delights, enticing viewers with the finer aspects of the dish.
- Jewelry Photography: Given the numerous curves, designs, and gemstones present in jewelry, close-up shots allow for a captivating showcase of the intricate craftsmanship and exquisite details.
- Clothing Photography: Close shots are invaluable for enabling viewers to scrutinize fabric textures, intricate hems, and other subtle design elements, ensuring a thorough appreciation of the garment’s quality and style.
When capturing such shots, the choice of camera and the shooting angle are of utmost importance. In most cases, macro cameras are highly recommended for their ability to capture intricate details with exceptional clarity and precision. By employing appropriate equipment and skillfully selecting the shooting angle, photographers can masterfully highlight the unique features of the product, creating compelling visuals that resonate with the audience and elevate the overall product presentation.
Dynamic 360 Degree Product Photos
360-degree photography represents a cutting-edge and imaginative form of imagery, wherein the product showcased in the image seamlessly rotates, and providing viewers with a comprehensive view without the need for manual scrolling or image swapping.
There are two primary methods to create 360-degree photography images:
- Manual Product Video: The product is recorded in a video format and then converted into jpeg, png, or gif files to enable continuous rotation.
- Multiple Product Shots: Several images of the product are taken and skillfully merged using photo editing software to achieve the desired 360-degree effect.
360-degree photographs exhibit rotation in three distinct ways:
- Single-Row Rotation: The object rotates horizontally from left to right, allowing viewers to observe the product from all sides.
- Multi-Row Rotation: This method creates a three-dimensional effect through the compilation of 12 to 14 images, providing viewers with an immersive and dynamic viewing experience.
- Twin-Axis Rotation: The object rotates both horizontally and vertically, offering a comprehensive view from all angles, enhancing the level of detail visible to potential buyers.
By incorporating 360-degree photography into product presentations, businesses can offer an interactive and engaging visual experience to customers, encouraging greater product exploration and ultimately facilitating informed purchasing decisions.
Inspiring Lifestyle Photoshoot
Lifestyle photography, also known as in-context photography, distinguishes itself from traditional commercial photography by providing a custom approach that portrays a product’s role in everyday life and its absence. Unlike posed images, lifestyle photos offer a more authentic depiction of real-life scenarios.
Through the language of visuals, lifestyle photos effectively communicate with viewers, allowing them to envision the product’s relevance and benefits in their own lives. To achieve this, careful arrangement of photography props is essential, as they help create a genuine ambiance that resonates with potential buyers. By skillfully integrating the product into these scenes, it takes center stage, captivating the audience and appealing to their desires.
In essence, lifestyle photography serves as a powerful tool for connecting with consumers on a personal level, forging an emotional bond with the product, and influencing purchasing decisions. It showcases the product’s value by presenting it within relatable contexts, ultimately contributing to a compelling and persuasive marketing strategy.
The renowned watch brand “Seiko” employs lifestyle photoshoots on their website to showcase their watches. Unlike traditional commercial photography, lifestyle photography offers a custom approach that portrays the watches’ roles in everyday life, emphasizing their significance and impact.
Energetic Action Shot
Action photos in lifestyle photography offer a compelling depiction of how people incorporate a specific product seamlessly into their daily routines. Unlike static images, these dynamic shots effectively connect with viewers, instilling a sense of conviction by showcasing the product’s swift and efficient solution in real-life situations. Examples include individuals exercising with fitness equipment or cooking using specialized utensils.
To capture impactful action photos, it is crucial to convey a sense of motion in the images. However, executing such photoshoots can be challenging, as achieving the desired momentum and precise motion shots often require skill and finesse. One valuable technique is to employ a faster shutter speed, which freezes the action and ensures sharp and detailed images during fast-paced moments.
By utilizing action photos in lifestyle photography, businesses can form authentic and relatable connections with their audience. These images vividly illustrate the product’s practicality and effectiveness, making a compelling case for its integration into the consumer’s life. Ultimately, action-oriented lifestyle photography serves as a powerful marketing tool, resonating with potential buyers and motivating them to make informed purchasing decisions.
The prominent lifestyle brand “Nike” adopts action photos in their lifestyle photography, presenting a compelling depiction of how individuals seamlessly integrate their products into their daily routines.
Attention-grabbing Social Media Photography
With approximately 4.70 billion people actively using social media, businesses have a significant opportunity to harness the power of this platform by implementing effective strategies with well-defined goals. Among these strategies, posting high-quality product photos holds immense potential for success. The beauty of this approach lies in the creative freedom it offers, allowing businesses to select a style that best complements their products without rigid guidelines to follow.
Studies reveal that businesses typically post 2-3 times daily, if not once, on social media. While maintaining an active posting schedule, it is crucial to consider the timing of these posts to maximize engagement with viewers. Identifying the optimal posting times ensures a higher likelihood of people encountering and engaging with your product photos.
By capitalizing on social media’s vast user base and leveraging visually appealing product photos, businesses can create a compelling online presence, effectively promoting their offerings, and fostering meaningful connections with their target audience. Through thoughtful planning and execution, social media becomes a powerful tool for driving brand awareness, engagement, and ultimately, business growth.
Sleek White Background Shots
White background product images have become a prevalent choice in contemporary e-commerce photography, with many platforms mandating its use for product photos. While eBay permits a slightly different option with a gray background, other platforms may also allow this variation.
Photographers have the flexibility to shoot products with any background and subsequently remove it using Photoshop or other editing tools. This approach ensures that the product is showcased clearly from every angle without any distractions. The clean and uncluttered look of a white background enhances the focus on the product itself, enabling potential buyers to assess its features and details with ease.
To elevate the product’s appearance further, adding a subtle drop shadow can create a sense of depth and dimension, enhancing the overall visual presentation. By adopting this approach, businesses can achieve professional and visually appealing product images that captivate viewers and facilitate their decision-making process, ultimately leading to improved sales and customer satisfaction.
Alluring Hanging Product Photo
Incorporating zero gravity or hanging shots into photography can bring a unique and captivating variation to the presentation of products. These shots offer a fresh perspective, particularly suitable for showcasing products in intricate detail or creating a 3D effect.
Hanging shots work well with a wide range of products, with clothing and shoe photos being among the most common. By suspending the subject, photographers can effectively emphasize specific features or the depth of the product, enhancing its visual appeal.
To achieve hanging shots, photographers can use hanging kits, ropes, or hangers to secure the subject in mid-air. Subsequently, during post-production, any unwanted objects supporting the product can be skillfully removed, ensuring a seamless and eye-catching final image.
By incorporating hanging shots into product photography, businesses can elevate their visual storytelling, capture the essence of the product in a distinctive manner, and engage viewers with compelling visuals that leave a lasting impression. This creative approach adds an element of intrigue and artistry, effectively enhancing the overall impact of product marketing.
Artistic Flat Lay Photo
Flat lay photography is easy and versatile, suitable for various shots like clothing and food. To do it:
- Choose a clean background.
- Arrange products thoughtfully.
- Try different angles for a great look.
- Use natural lighting.
- Use professional photography studio equipment’s.
- Capture the shot from above.
With these simple steps, you can create visually appealing flat lay photos for your products, no matter the type.
Innovative Ghost Mannequin Photo
Also known as invisible mannequin photography, hollow man photography, or 3D mannequin photography, this technique is an advanced approach used in apparel photography. The process involves capturing clothing as if it is worn by an invisible figure or mannequin, and then expertly removing the figure in post-production to achieve the desired effect.
Ghost mannequin photos serve as a highly effective and cost-efficient alternative to traditional product shots. By eliminating the visible mannequin or model, these images present the clothing in a clean and focused manner, avoiding distractions for the viewers. This technique not only highlights the garment’s design and fit but also provides a 3D-like appearance, enhancing the overall visual appeal and showcasing the product with a professional and seamless presentation.
By employing ghost mannequin photography, businesses can effectively showcase their apparel products in a compelling and engaging manner, driving higher customer interest and boosting sales without the need for expensive models or elaborate setups.
Informative Infographic Images
Infographic photos, a form of graphical representation paired with product information, effectively showcase products with abundant features to describe. These images establish a direct connection between your brand and the intended audience by vividly demonstrating the value the product offers to potential buyers.
Creating infographic images requires careful consideration and planning, as they are not captured in a single shot. Instead, once you have a thorough understanding of your product’s features, you can systematically input them to craft the infographic. Alternatively, seeking professional product infographic services provides a tailored and efficient solution.
Infographic photos serve as powerful marketing tools, enabling businesses to effectively communicate product benefits and specifications to their target audience. By employing this visually engaging approach, brands can bolster customer understanding, foster trust, and entice potential buyers, ultimately contributing to increased engagement and higher conversion rates.
Irresistible Promotional Photos
Promotional photos play a crucial role in effectively marketing products by presenting them in the most favorable light. These images are utilized across various online platforms, such as websites, social media, and e-commerce, as well as in advertising photography. Furthermore, they extend their impact to offline mediums, including billboards, leaflets, posters, banners, and more.
The power of promotional photos lies in their ability to convey a clear and compelling message, making it easier for viewers to understand and connect with the intended meaning. It’s essential to recognize that creating impactful promotional images involves not only the expertise of photographers but also the collaboration of graphic designers. This synergy results in the most potent and visually appealing outcome that captivates the audience.
By leveraging promotional photos strategically across both online and offline channels, businesses can effectively communicate their product’s value proposition, engage with their target audience, and foster brand recognition and loyalty. The harmonious blend of photography and graphic design ensures that these images leave a lasting impression, driving customer interest and contributing to the overall success of marketing campaigns.
Essential Equipment for Capturing Stunning Product Shots
When venturing into product photography, having the right equipment is crucial to achieve high-quality and visually appealing results. While professional product photography studios are well-equipped, certain essential items are vital for achieving outstanding shots on your own. Here’s a comprehensive list of the equipment you need for successful product photography:
Camera: Selecting the appropriate camera for product photography depends on the size and purpose of the product. Different types of products may require specific camera features. Renowned camera brands such as Canon, Nikon, Fujifilm, and Sony offer advanced cameras widely used for product photography.
Lens: The choice of lens depends on the size and nature of the product. For small objects like jewelry, a macro or prime lens may be ideal, while standard lenses are suitable for average-sized products. Consider lenses tailored to specific product categories like jewelry, food, or automotive to capture the finest details effectively.
Tripod: To ensure sharp and steady images, a sturdy tripod is essential. It helps eliminate camera shake and allows for precise composition, particularly when shooting in low light or using longer exposure times.
Lighting: Lighting plays a pivotal role in product photography, and both natural and artificial lighting options are available:
Natural Lighting: Utilize natural sunlight for free and beautiful lighting. However, be mindful of weather conditions and timing, as unfavorable lighting conditions can hinder your shoot.
Artificial Lighting: Employ artificial lighting, such as three-point lighting setup, which includes a key light (main light source), fill light (to reduce shadows), and backlight (separates the subject from the background). Additionally, you can use front light, soft light, or split light depending on the desired effect.
Backdrop: Choosing the right backdrop enhances the overall presentation of your product. A pure white background is common for online stores and social media platforms. You can opt for various materials like vinyl, seamless paper, printed backdrops, or even chromakey backdrops for post-processing flexibility.
Props: Incorporating appropriate props can add context and visual appeal to your product images. Use props sparingly to complement the product without overpowering it.
- Camera Bag: Safeguard your camera with a durable camera bag to ensure its protection and portability.
- C-Stand: A versatile tool that supports lights and backdrops, providing stability during the shoot.
- Lens Filters: Enhance image quality and protect your lenses with filters like UV filters, polarizing filters, color filters, and close-up filters for macro photography.
- Camera Straps: Vital for outdoor and on-the-move product shoots, camera straps keep your equipment secure and easily accessible.
- External Hard Drives: Store and manage your photography projects efficiently with additional hard drives, ensuring ample space for your image files.
Investing in quality equipment and accessories enables you to capture stunning product shots with professional results. Whether you’re shooting jewelry, food, or larger products, having the right gear empowers you to showcase your products in the best possible light and attractively present them to your audience.
Tips for Capturing Perfect Product Photos
Creating picture-perfect product photos is a skill that requires practice, attention to detail, and a keen eye for aesthetics. While there’s no magical shortcut, following these 12 professional tips can significantly enhance the quality of your product shots:
- Prepare Your Products: Before starting the photoshoot, ensure your products are clean, free from dust, and appear polished and new. For clothing items, make sure they are spotless, fresh, and well-ironed.
- Invest in Necessary Gear: You don’t need to splurge on the latest equipment right away. Utilize your smartphone camera or consider purchasing pre-owned camera gear. As you gain experience, you can upgrade to more advanced tools.
- Find the Perfect Angle: Experiment with various angles to showcase your products in the most appealing way. Consider shooting from the front, profile, back, high above, or at a worm-eye view to capture different perspectives.
- Seek Inspiration: Look at the work of skilled product photographers to gain inspiration and develop your unique photographic style.
- Explore Different Locations: Don’t limit yourself to studio photography. Experiment with shooting in diverse locations, such as natural settings, urban environments, or relevant scenes that complement your product.
- Use Props Thoughtfully: Incorporate props to provide scale and context to your images, but be cautious not to clutter the scene. Keep the focus on the product itself.
- Avoid Overusing Filters: While filters can add fun effects, it’s best to avoid them for professional product photography. Stick to natural editing to maintain the product’s true appearance.
- Utilize Color Psychology: Understand color theory to evoke the desired emotions in your viewers. Select colors that align with your product’s target audience and intended message.
- Tell a Story: Infuse your images with a narrative or concept. Use motion, interesting backgrounds, and reflections to create a captivating visual story around your product.
- Adapt to Different Platforms: Customize your product shots based on their intended purpose and the platform where they will be displayed. Tailor your images to suit various marketing channels and mediums.
- Follow E-commerce Guidelines: If your product photos are intended for e-commerce platforms, familiarize yourself with their specific guidelines. Meeting these standards will enhance the visibility and appeal of your products online.
- Professional Editing: If you’re new to serving clients or need to elevate your amateur photos, consider hiring professional photo editors. Expert retouching and post-processing can take your product images to the next level.
Remember, the key to achieving picture-perfect product photos is a combination of creativity, technical know-how, and a deep understanding of your product and target audience. Continuously learn, practice, and refine your skills to produce stunning and attention-grabbing product shots.
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In conclusion, the art of product photography is undeniably vital in the world of eCommerce. This guide has shed light on the essential aspects of achieving exceptional results in professional product photography and ecommerce product photography. From setting up the perfect shot to employing advanced product photography techniques, we’ve covered it all.
With the knowledge gained here, you are well-equipped to produce captivating product images that can significantly impact online purchases. So, whether you’re a budding photographer or a seasoned professional, use these insights, product photography tips, and product photography ideas to excel in the dynamic and competitive world of ecommerce photography. Your journey towards product photography excellence begins now, and we’re excited to see your success in this ever-evolving field.