Boosting E-commerce Sales: Simple Product Photo Editing Tips

E-commerce Product Photo Editing Tips

Simple Product Photo Editing Tips for Boosting E-commerce Sales: Elevate your online presence and boost sales through expert product photo editing. Whether you need ecommerce product photo editing, product retouching, photo background change, or removal of backgrounds, these essential techniques will make a significant difference. Additionally, learn how to apply drop shadow in Photoshop to enhance your product images and reduce image size for faster loading times. Our article provides expert insights on optimizing your visuals to captivate customers, stand out from competitors, and drive higher sales. Let your imagery speak volumes about your brand’s quality and professionalism.

Remove imperfections for a clean look

Streamlined product photos play a pivotal role in enabling swift comprehension for potential shoppers. However, an abundance of distractions can obscure the essence of the product itself.

These diversions manifest in various forms: excessive props, background noise in lifestyle shoots, glare from improper lighting, or inadvertent specks of dust and stains.

Fortunately, the remedy lies in proficient photo retouching, using Adobe Photoshop or an equivalent photo-editing software. By skillfully removing these distractions, you can attain a polished and professional visual representation that accentuates the true appeal of your products, ultimately enhancing their marketability and driving sales.

Select the right number of product photos to edit

Achieving the right balance of product photos is essential: not too few to leave shoppers uninformed, and not too many to overwhelm them. Include at least three images for most brands and products:

Contextual Image: Display the product in use, helping customers visualize its application.

Close-up Shot: Showcase detailed features and quality, providing a closer look.

Product Variations: If applicable, show different options available to aid decision-making.

Remember, these are guidelines. Adapt to your product and audience. Research top sellers on Amazon by searching “best shampoo brands” to gain insights into effective product image numbers. Present professionally with high-resolution images, proper lighting, and minimal distractions. Descriptive captions can also enhance customer understanding. Strike the perfect balance, offering enough information for informed purchases while ensuring a seamless shopping experience.

For a comprehensive perspective, it is advisable to explore brands’ websites beyond their Amazon listings, particularly when contemplating direct-to-consumer sales through your own online store. A case in point is Bata Shoe Company (Bangladesh) Ltd., which employs four distinct product photos for its facial cleanser. These images encompass several shots focusing solely on the product itself, along with a few featuring models, presenting a well-rounded visual presentation for potential customers.

Use white backgrounds

Utilizing white backgrounds as the standard for main product photos is crucial, even if creating one on set isn’t possible. White backgrounds offer clarity, allowing easy product visibility, comparisons, and seamless navigation for shoppers. For online hero and main images, defaulting to white backgrounds is wise, as it enhances professionalism and fosters buyer confidence. While creative photography has its place, adhering to white backgrounds ensures consistency and credibility for your brand. Consistent presentation builds trust with customers, making it easier for them to make informed decisions and enjoy a positive shopping experience.

Change background color

Adopting white backgrounds as the primary standard for your main product photos lends a professional touch. However, embracing creativity on your website or social media is equally important. Employing Photoshop or a similar tool allows you to effortlessly alter the background color.

Dare to experiment with diverse colored backgrounds to gauge their impact on your audience. As you do so, adhere to these essential tips to discern the most suitable color palette that resonates with your target demographic. Balancing professionalism with creativity will enable your brand to stand out and leave a lasting impression on your customers.

Fix lighting errors

Attaining optimal and impactful lighting commences at the photo shoot, constituting the preferred approach. Nonetheless, circumstances may occasionally hinder achieving the ideal lighting during the shoot—such as unfavorable weather conditions, glares, or unintended reflections. In such cases, the remedy lies in post-processing, where a selection of uncomplicated lighting effects can be applied.

When unable to attain the desired lighting on-site, post-processing offers a viable solution to enhance and rectify the lighting situation. By leveraging these simple yet effective lighting effects, photographers can elevate the visual appeal and quality of their images, ensuring a professional outcome that captivates the audience.

Add shadows for depth

Elevating the visual appeal of product images captured on a white background can be effortlessly achieved by employing a simple yet effective technique: the addition of subtle shadow effects. Each shadow effect offers a distinct visual impact, tailored to the type and shape of your products:

Drop Shadow: Introducing a gentle shadow creates depth, effectively setting your products apart from the background, ensuring a compelling presentation.

Floating Shadow: This technique imparts an air of elegance, as your products appear to gracefully hover above the surface, evoking a sense of sophistication.

Reflection Shadow: With this effect, the illusion of products resting on a reflective surface is created, introducing a touch of intrigue and refinement to the composition.

Natural Shadow: Skillfully employing an imaginary light source produces a lifelike shadow that harmonizes with the background, lending authenticity and realism to your product visuals.

Existing Shadow: Retaining any natural shadows from the original photo, even after altering the background, preserves the genuine representation of the products.

By skillfully applying these shadow effects, your white background product shots will undergo a transformation, captivating your audience with visually stunning and alluring imagery, ultimately enhancing the appeal of your products.

Enhance realistic colors

Ensuring the accuracy of product photos is paramount in representing your offerings faithfully. While enhancing visual appeal is essential, it is vital to avoid over-editing or exaggeration, which may lead to unrealistic portrayals.

Maintaining authenticity from a color perspective is crucial; refrain from using filters or excessive saturation. It is imperative that colors depicted in your images mirror their real-life counterparts accurately.

Special attention must be given to selling clothing items, as they tend to have higher return rates. While issues such as sizing and fit are common reasons for returns, disparities between the color displayed on your website and its real-life appearance can significantly impact return rates.

By adhering to these principles, you establish trust with your customers, fostering a positive shopping experience. Accurate and genuine product representations not only minimize returns but also contribute to building a loyal customer base founded on transparency and reliability.

Create lifestyle composites

The inclusion of both white background and lifestyle photography is integral in appealing to a diverse customer base. While lifestyle photography demands more effort, involving set design, props, styling, and possibly models or assistants, it provides invaluable context to potential buyers by showcasing products in real-world use scenarios.

For businesses with limited budgets or resources, outsourcing lifestyle photography becomes a viable option. This can be accomplished by sending existing white background images and selected stock photos to a studio, which can seamlessly create the desired compositions. Alternatively, partnering with a professional photography studio like Products On White Photography can ensure expertly executed shoots and polished composites.

By strategically incorporating lifestyle photography alongside traditional white background images, brands augment the visual appeal of their products and connect with customers on a relatable and aspirational level. This dynamic approach reinforces the value and versatility of the products, ultimately facilitating informed and confident purchasing decisions.

Use color change edits when possible

Leveraging color change edits presents a strategic approach to maximize your investment in product photography. Instead of capturing multiple photos of the same product in different colors, post-processing enables you to achieve diverse color variants from a single image. Esteemed ecommerce brands effectively employ this technique to swiftly showcase product variations without the need for entirely new photos. By maintaining consistent models, styles, and aesthetics, color change edits enhance efficiency and save valuable time.

This streamlined process ensures that each product image exudes uniformity, reinforcing your brand’s visual identity. Embracing color change edits not only optimizes resource allocation but also delivers a seamless and cohesive presentation of your product line. This approach enables you to showcase a wide range of color options while preserving the essence and appeal of your offerings, ultimately resonating with customers and bolstering your market presence.

Leading e-commerce brands often employ color variants to showcase product options effectively. This approach allows displaying the same model, style, and look with a simple post-production edit to change the color, eliminating the need for entirely new photos. A prime example is CLARKS SHOES, which demonstrates its Desert Boot Cola Suede in various colors, highlighting the versatility of the product offerings. This strategic use of color variants enhances the customer experience, making it easier for potential buyers to visualize different options and make informed purchase decisions.

Remove clothing wrinkles

In the realm of apparel products, the presence of wrinkles or creases can significantly detract from the overall presentation, imparting an unappealing or substandard appearance. To remedy this, proficient photo retouching techniques can adeptly smooth out these imperfections, resulting in a refined and professionally executed visual. The removal of wrinkles not only enhances the product’s aesthetic appeal but also instills confidence in potential customers, enticing them to explore and consider the garment further. By presenting a polished and flawless representation, photo retouching ensures that the apparel product is showcased in its best possible light, fostering a positive impression and elevating the brand’s image.

Reduce image file size

The significance of image file size on page load time cannot be understated, as larger files result in prolonged loading periods. A slow-loading website or page not only impairs user experience, leading to diminished conversion rates but also exerts an adverse impact on SEO, reducing traffic to your site. To mitigate these issues, it is imperative to reduce the file size of your product photos before uploading them.

Thankfully, there exists a plethora of methods to accomplish this without compromising the quality of your visuals. Numerous free tools, such as TinyPNG and Kraken.io, are readily available for utilization.

These tools facilitate efficient compression and optimization of image files, enabling swift loading times while preserving the integrity and visual appeal of your product photos. By incorporating these measures, you create a seamless and gratifying browsing experience for your visitors, fostering heightened engagement, and reinforcing your online presence.

Crop to fill the frame

Ensuring your product occupies a significant portion of the frame is both an Amazon requirement and a fundamental ecommerce best practice. By filling the frame, you grant shoppers an enhanced and unobstructed view of the product, eliminating the need to zoom, strain their eyes, or navigate through additional clicks—regardless of the device they utilize. This approach optimizes the user experience, promoting ease of access and swift comprehension of the product’s features, fostering a positive and seamless shopping journey for potential customers.

JBL is a renowned American enterprise specializing in the production of high-quality audio equipment, ranging from state-of-the-art loudspeakers to cutting-edge headphones. As part of their brand identity and commitment to visual excellence, JBL consistently employs white background main images that impeccably fill the frame. This strategic approach not only enhances the overall aesthetics of their products but also showcases a level of professionalism and attention to detail that resonates with their discerning clientele.

Thoughts on the power of product photo editing

Enhancing your product photos through strategic approaches, such as product photo editing, ecommerce product photo editing, product retouching, photo background change, background removal, drop shadow in Photoshop, and image size reduction, is vital for boosting conversions. However, investing in premium-quality photography and proficient editing stands out as a paramount technique to elevate your product images, thus driving substantial sales growth.

At cliput.com, we boast a dedicated workforce of skilled professionals experienced in product photo editing, ecommerce product photo editing, product retouching, photo background change, background removal, drop shadow in Photoshop, and image size reduction. With our expertise, we ensure that your product visuals are transformed into striking masterpieces, leaving a lasting impression on your audience. Let us be your trusted partner on this creative journey, where we breathe new life into your brand’s imagery, leaving no room for compromise when it comes to visual excellence.